“If you have good thoughts they will shine out of your face like sunbeams and you will always look lovely.”
The people behind the Roald Dahl Story Company Ltd have decided to take these words and live by them by donating a percentage of the company’s profits to charity.
Roald Dahl had given his time and money to charity all his life, and even helped design an innovative and life-saving valve for children with hydrocephalus. His tireless efforts to improve children’s health and well-being continued after his death when his wife created the charity The Roald Dahl Foundation in 1990.
The charity rebranded as Roald Dahl’s Marvellous Children’s Charity on the 1st of November 2010, and up until 2013, it focussed upon supporting children with brain and blood conditions. Post-2012 the charity decided to focus on all serious illnesses that affect children, as well as a broad aim to improve literacy.