Mr Kipling’s Exceedingly Good Roald Dahl cakes

Roald Dahl is well-known for his vivid descriptions of eating and food, both enticing and repellant, anyone who has read his books can agree. My favourite-James and the Giant Peach- sees Dahl’s fondness for food woven through the whole story- he even dedicates a whole poem to Centipede’s love for food. Any time he mentions food it is never just ‘eaten’- it is munched, crunched, slurped, gobbled up, gulped down, wolfed, crammed, and stuffed. It’s slimy, stinky, creamy, jellied or roasted, crunchy and scrumptious.

It should come as no surprise that the people at Roald Dahl’s literary estate have teamed up with another British national treasure like Mr Kipling to bring us something extra special this Summer. Mr Kipling has been a part of British culture since 1967; a promise to be baker-quality produce, and their slogan “Exceedingly good cakes” helped make the company a household name by 1976. They first joined forces with the Dahl Estate last year but this time round they are rolling out the produce for every supermarket- and wholesale.

Spread the scrumptious love!

From Roald Dahl’s James and the Giant Peach.

Illustrated by Joel Stewart

The full list of what is available is as follows:

• George’s Marvellous Lemon & Raspberry Whirls
• Enormous Croc’s Chocolate Mud Pies
• The BFG’s Strawbunkle & Cream Fancies
• Mr Fox’s Fantastic Forest Fruit Slices

We can’t wait to try them!