The Wild Detectives Turn Classics Into Clickbait.

The Wild Detectives was founded by Javier Garcia del Moral and Paco Vique who were so passionate about books, food, and decent alcoholic drinks, that they created Los Detectives Salvajes. Their mission statement is as follows: “The Wild Detectives is to curate all those things that matter, those serious pleasures which turn life into experience”. 

Based now in Dallas, Texas (too far away from me, for my liking!) the team bring the bookish people of Dallas a place to be to enjoy locally brewed beer, locally roasted coffee and, most importantly, a rich selection of books, records, and stimulating conversation. They have impressed so many that they were invited to give a TedXTalk at the University of Texas to speak about why they decided to put a bar in their bookshop.

The book shop/bar/cafe/social hub has gone from strength to strength, holding events and discussions throughout the year. The subjects covered range from theatrical performances of Shakespeare, discussions about philosophy for children, communal reading, and book presentations. If none of that grabs you, you can order a book and receive a free drink to enjoy on your own.

The Wild Detectives pride themselves on being more than just a bookshop with a bar: their sense of humour and social media savvy has gained them recognition from all over the web. Their most recent clever campaign involves repurposing the often-annoying internet irritant ‘clickbait’ by baiting people into reading a piece of classic literature… And are calling it LitBait!

See for yourself…

Did you guess which books they were describing?

Can you think of any more examples of Litbait?

Let us, and The Wild Detectives, know!