While it’s no secret that LEGO appeals to both kids and adults, you may be surprised to learn that LEGO has announced it’s first book aimed entirely at grown ups. Called Build Yourself Happy: The Joy of LEGO Play, the book will help readers “practice mindfulness, explore creativity and unwind.”
As The Bookseller reports, the book is written by Abbie Headon and illustrated by Jenny Edwards, and is set to be published by DK on October 3 for $16.99 in the US or £9.99 in the UK. The book aims to help reduce stress and increase readers’ happiness as they play with the famous LEGO bricks. The synopsis reads: “This new LEGO wellbeing book aims to introduce adults to the calming benefits of LEGO play, with activities and ideas to help readers relax, find balance and improve wellbeing.”
Julie Ferris, DK’s licensing publisher, said: “We want to reach a new adult audience with our LEGO publishing and show that the joy and escapism of building with LEGO bricks has benefits for everyone. We have worked closely with our partners at the LEGO Group to develop activities for LEGO Build Yourself Happy that will help adults rediscover the power of play.”
It’s Author, Headon stated: “You don’t need a goal when you’re playing with LEGO bricks – nobody is going to give you marks out of ten. Your LEGO time is just for you to disconnect from your daily worries by connecting bricks.”
Given how popular LEGO is with adults, and the popularity of books that deal with reducing stress, this new book could certainly prove to be a hit with readers.
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