For decades, McDonald’s Happy Meals have included little toys in order to better appeal to the target audience of children. The fast-food franchise has often teamed up with the latest trend in pop-culture to offer toys based on films and TV shows, but now Kiwi diners will have the opportunity to receive a book with their Happy Meal.
As The Independent reports, McDonald’s has teamed up with the Roald Dahl estate to allow diners to order a copy of The Witches or The BFG with their burger and fries. These abridged versions of Dahl’s novels are part of McDonald’s Happy Meal Readers program and also include stickers and puzzles for children to complete. Over the next six weeks, McDonald’s will be handing out over 800,000 books.
Director of marketing at McDonald’s New Zealand, Jo Mitchell, stated that the new line of books are designed to try and encourage more children to read. She also thinks that parents will be interested in seeing their kids reading the same books they read as children. “The Roald Dahl characters are ones that many parents will have enjoyed growing up, and it’s great to play a part in introducing them to a new generation,” she said.
This isn’t actually the first time McDonald’s has offered young customers books with their Happy Meals. Since the Happy Readers program was launched in 2001, tt has given away over 450 million books. Sweden was the first country to adopt the program and New Zealand joined just over a decade ago. Malaysia is also part of a similar program where children can choose between a toy or a book written by How to Train Your Dragon author Cressida Cowell. In 2018, McDonald’s stated it planned to expand its Happy Readers program to over 100 markets by 2019.
Sharalee Armitage Howard, a local artist and librarian, created the most recent Little Free Library after a 110 year old cottonwood tree outside her home was destined for felling. Sharalee decided the hollowed-out trunk would make for a beautiful project.
As well as the books the community can borrow, the little library also has a roof along with indoor and outdoor lighting- almost all the comforts of a regular library. It opened its tiny doors to the public and is now very successful in the neighbourhood, thanks in part to attention gained on social media.
James ‘Doc’ Greene Sr. had previously been banned from the library for taking pictures of children and causing disturbances, so thankfully staff recognised him before he could disturb the children’s stories.
After being arrested the conservative radio show host for Raging Elephants Radio attempted to blame his arrest on ‘being Christian’, and that the librarian was a ‘satanist’. He also accused the police of supporting child sexual assault by allowing the story time to continue.
Local resident Marci Laffen made the written request to the library asking that the books George, Lily and Dunkin and I am Jazz be moved to either the adult of young adult section of the library citing “sexual content” in her request. In addition, Laffen suggested books with themes of bullying, rebelling against police and refusing to take medications are the reasons the books do not have a place in the child’s section of the Andover Public Library in Kansas.
The library staff have spoken of their relief at raising £35,000 for its move to Peckham and the provisional opening date for the new library is 14th March. It was October when the Feminist Library launched a crowdfunding campaign for its relocation to a community centre in Peckham after being based in Westminster for the last thirty years.
The library has put together a collection of romantic scenes from literature that took place in New York City and they’ve created an interactive map so you can read your way around the city. It’s invaluable for those who want to indulge in a little literary tourism or those who just want to travel between the pages of a book, take a look below at all the books featured in the map and a link to the map itself! Read More