Disney Promotes the Magic of Storytelling

Disney has inspired children and adults alike for decades with their imaginative stories and characters. Telling stories has been a big part of Disney’s world, and they have recently been encouraging youngsters to read and even create some of their own. Magic of Storytelling is an initiative in which Disney and their partners come together to encourage and help children enter the world of story telling.

With help from Emma Watson, most recently known for her starring role in Beauty and the Beast, Disney are promoting reading and creativity for all children. One of the Disney partners is First Book, a non-profit organisation helping children in need access books and learning supplies. With Disney’s help they can ensure all children have the magic of storytelling at their fingertips.

Alongside the promotion of storytelling, sharing books, and reading stories, Disney Partners have promised to donate a book to a child in need for every self-portrait (selfie) taken with a book (shelfie!), using the hashtag #MagicOfStorytelling.

Post your ‘shelfies’ with the hashtag before March 31st 2017 and Disney will donate a book to a child in need through First Book.