Long haul flights can be a drag for adults, but it’s even harder for young children to endure hours of boredom in silence. Recognizing this problem, EasyJet has come up with a brilliant solution that not only entertains kids, but also encourages them to read. Earlier this year in July, EasyJet has introduced “Flybraries”, which will see over 7,000 books take to the skies in 147 planes.
EasyJet was inspired when the a recent survey in the UK found that 83% of parents believe their children read less than they did when they were young. You may be familiar with the snacks and drinks trolley coming down the plane isle during a flight, but now a book trolley will also make the rounds to offer bored youngsters a book to read with their parents. Once the flight is over, the children return the book, but samples of other classics will be available to download via the EasyJet bookclub.
It looks like there will be plenty of great books on offer as EasyJet has teamed up with famed children’s author Jaqueline Wilson and Puffin Classics to provide a great selection. Just some of the books available includes Peter Pan, Alice’s Adventures In Wonderland, The Wizard Of Oz and The Railway Children. As The Huffington Post reports, Wilson said: “The long summer break is the ideal opportunity for children to get stuck into a great story. Books stimulate a child’s imagination and development. Reading soothes, entertains, grows vocabulary and exercises the mind and a flight is the perfect place to escape into a literary adventure. That’s why I think this campaign is such a clever match.”
EasyJets’s CEO, Carolyn McCall, said: “Our in-flight lending library means young passengers can pick up a brilliant book during their flight and then return it to the seat pocket at the end of the flight for the next customer to enjoy onboard. We think it will be popular with parents and children alike.”
Born David Clive King in Richmond, Surrey on 24th April 1924, King grew up in Ash in Kent and was educated at the King’s School, Rochester before eventually graduating with a BA in English. From 1943 to 1946 King served as a Sub-Lieutenant in the Royal Navy Volunteer Reserve, which took him to many places around the world including Japan where he saw the then recent devastation of Hiroshima.
Censorship is a topic we do not shy away from here at For Reading Addicts, and everyone in our community has an opinion on it. It has been quite a black and white issue for most readers- either they want all books to be published and none to be banned- or they feel it is fine to ban some topics (depending on their own political/moral leanings).
Either way it causes some discussion among book clubs and literary groups alike.
One such group is Family Rhetoric on Facebook, run by Amber Leventry- an LGBTQ advocate- who was disturbed by a title while looking for children’s books on Amazon. Amber discovered a children’s book that horrified her so much that it had to be shared with her followers on Facebook, and drove them to report the title en-masse in hopes of banning it from the major book distributer.
Ever the supporter of new artists and ambitious, young people, Stormzy has teamed up with Penguin Random House to create his own imprint #Merky Books. This will be added to his other projects: his record label, #Merky Records, and his own music festival in Ibiza, #Merky Festival.
That isn’t stopping us from lapping it up of course and if you’ve been eagerly awaiting season 6 then here’s the trailer. Read More