Long haul flights can be a drag for adults, but it’s even harder for young children to endure hours of boredom in silence. Recognizing this problem, EasyJet has come up with a brilliant solution that not only entertains kids, but also encourages them to read. Earlier this year in July, EasyJet has introduced “Flybraries”, which will see over 7,000 books take to the skies in 147 planes.
EasyJet was inspired when the a recent survey in the UK found that 83% of parents believe their children read less than they did when they were young. You may be familiar with the snacks and drinks trolley coming down the plane isle during a flight, but now a book trolley will also make the rounds to offer bored youngsters a book to read with their parents. Once the flight is over, the children return the book, but samples of other classics will be available to download via the EasyJet bookclub.
It looks like there will be plenty of great books on offer as EasyJet has teamed up with famed children’s author Jaqueline Wilson and Puffin Classics to provide a great selection. Just some of the books available includes Peter Pan, Alice’s Adventures In Wonderland, The Wizard Of Oz and The Railway Children. As The Huffington Post reports, Wilson said: “The long summer break is the ideal opportunity for children to get stuck into a great story. Books stimulate a child’s imagination and development. Reading soothes, entertains, grows vocabulary and exercises the mind and a flight is the perfect place to escape into a literary adventure. That’s why I think this campaign is such a clever match.”
EasyJets’s CEO, Carolyn McCall, said: “Our in-flight lending library means young passengers can pick up a brilliant book during their flight and then return it to the seat pocket at the end of the flight for the next customer to enjoy onboard. We think it will be popular with parents and children alike.”
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