This year has seen one of the biggest revivals for bookshops ever as the world is shown that the book really is king! It’s official, reading is cool (of course we already knew that) and as well as indie bookshops, national booksellers are also getting in on the upsurge.
We’ve seen all sorts of wonderful things from bookshops this year, sandwich boards gone viral, Civilised Saturday as a bookish kickback to Black Friday and now the big bookshop chains have launched their festive advertising too.
The Foyles Christmas campaign will be taking centre stage in the shops, and if you travel around on the London Underground you’re likely to see the ads around the place too.
As someone who loves reading, and knows what an adventure a book is this one is my personal favourite as it’s centred on the theme “It’s a friend. It’s a journey. It’s a Book.” and isn’t that just how we all feel about our love of literature?
Foyles has also just held its first Christmas fair with handmade decorations, greetings cards and of course lots of books!
Get along if you can and see what’s happening in store.
By comparison, Waterstones has gone with quite a straightforward idea offering a ‘Give Books This Christmas’ message. They offer up two ad themes, for adults and children and we think the kids’ one is particularly cute!
Waterstones is also running Christmas events up and down the country such as the Picadilly Christmas Evening on 3rd December where patrons of the store got to meet authors, drink cocktails and get in the festive mood at the Christmas Party.
Check with your local Waterstones for in store deals too.
Blackwells is very cleverly running a book of the week promotion up and down the country and if you like books with a local twist, you’ll love this. Each Blackwells is offering a book tailored to its location, and so where you live with signify the book on offer each week for you!
Alternatively, if you’d like to support you local independent book shop in the run up to Christmas, you can check our full list of featured bookshops in the UK and around the world.