Netflix have announced a new series inspired by Roald Dahl’s Charlie and the Chocolate Factory that will take contestants inside Willy Wonka’s wild and wacky factory, and readers of Dahl’s books or fans of the film adaptations might be asking, ‘What could possibly go wrong?’.
The Golden Ticket is the new series from Netflix that is inspired by the golden ticket passes hidden in chocolate bars that allowed the fateful children to enter Wonka’s unpredictable world in Dahl’s story. Contestants taking part in the show will only have the chance to enter Wonka’s Chocolate Factory if they find a coveted golden ticket.
However, much like the trials and tribulations found in the books, a golden ticket certainly doesn’t guarantee those entering the factory and smooth or sweet ride. Behind the factory gates, players will be challenged in physical and mental games, tests and temptations designed to find out who can thrive in the chaos of this retro-futuristic dreamscape.
“We are thrilled to bring the magic of The Chocolate Factory to life like never before,” said Jeff Gaspin, Vice President of Unscripted at Netflix. “This one-of-a-kind reality competition blends adventure, strategy, and social dynamics, creating an experience that is as captivating as it is unpredictable. For the first time, a lucky few won’t just have to imagine the experience—they’ll get to step inside the factory and live it.”
Netflix acquired the Roald Dahl Story Company in 2021, securing rights to the author’s treasured IP. The Golden Ticket – which will be produced by Eureka Productions (The Mole, Dating Around, TwentySomethings Austin) – is Netflix’s first foray into the world of Charlie and the Chocolate Factory.
Casting is now open. Filming location and premiere date to be announced at a later date.
