Mary Trump- the niece of Donald Trump- published a book this year that offered a scathing insight into her dysfunctional family.
The book has been reported as having sold more copies in a single week than Donald Trump’s The Art of the Deal sold in its 29 years of publication.
Too Much and Never Enough: How My Family Created the World’s Most Dangerous Man sold over 1.35 million copies in the United States alone.
Publisher Simon & Schuster explained in a press released that “the combined sales figure includes pre-orders, sales of print books, ebooks, and e-audiobooks, as well as orders from consumers that are as yet unfulfilled due to extraordinary demand.”
The company has now ordered a 17th printing of the book.
Jonathan Karp, Chief Executive Officer of Simon & Schuster, said in a statement: “Mary Trump’s memoir has transcended the usual ceiling for political books to reach a larger audience of people who want to read stories about unusual families. We knew Too Much and Never Enough would make news and offer fascinating psychological insights into the president, but we’re moved to see how deeply the book has touched readers, and thrilled to have people compare the book to The Godfather.”
By mid July the book was #1 in Canada, Ireland, the United Kingdom, and the United States, and #2 in Australia.
In comparison, The Art of the Deal sold 1.1 million copies between 1987 and 2016.
Trump’s co-author for the book, Tony Schwartz, had expressed remorse for helping Trump write The Art of the Deal.
“This is my penance for having created a man who has become a monster, and I’ve spent 30 years feeling bad about it,” Schwartz remarked in 2016. “Now I feel like I’ve got to show that there’s nobody behind the curtain.”
“There was nothing I found appealing [about Trump]. This is a man who I really believe lacks a conscience at the deepest level, so there really was nothing. He was effective in certain ways, he’s a dominant, aggressive personality and he pushes and he pushes and he pushes and he gets a lot of what he wants.”